From Variety...
Celebrities and their handlers may have found an unusual alternative to the traditional talkshow circuit when promoting projects: a wrestling ring.
For the past two months, World Wrestling Entertainment has essentially handed over its "Monday Night Raw" show on USA Network to guest hosts, who arrange matches and interact with the WWE's wrestlers while touting their new movies, TV shows, books and other fare.
Jeremy Piven recently stepped into the ring to promote his laffer "The Goods: Live Hard, Sell Hard," for Paramount Vantage, while Seth Green pushed "Robot Chicken" on DVD, and Shaquille O'Neal sold his new ABC reality show "Shaq Vs."
Upcoming booked talent includes former gameshow host Bob Barker, the Rev. Al Sharpton, "Access Hollywood" co-host Nancy O'Dell, boxer Floyd Mayweather and basketball player LeBron James. Fall Out Boy's Pete Wentz, Ashlee Simpson, the Osbournes, Danny DeVito, Regis Philbin and Kelly Ripa, Jimmy Fallon, Rachael Ray, MC Hammer, Woody Harrelson, Serena Williams and Ashton Kutcher also are in talks for hosting gigs.
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Which begs the question, what is Rev. Al selling? Don't answer that...
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Chart of WWE stock over the past six months...
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